Our Culture
The Beauty Basics Culture
Our mission is to create nurturing environments that facilitate lifelong learning.
The Beauty Basics Values:- Creativity: Imagining new possibilities
- Excellence: Passion for perfection
- Learning: Continuously discovering, experiencing, and sharing distinctions
- Trust: Unconditional confidence in the potential of our alignment
- Sustainability: Capacity for evolutionary regeneration
The AVEDA Culture
BEAUTY IS AS BEAUTY DOES
Along with AVEDA, we also believe in:
- Beauty is a craft- not a product result.
- We want our guests to not only look beautiful but FEEL beautiful.
- Beauty works in harmony with the greater web of life.
- It does not qualify as beauty if it hurts any of the diverse life forms created by nature- the best beauty artist of all.
- Authentic beauty cares for the environment- which we inherited from elders and will leave to generations that follow us.
- Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings.
- In order to be beauty, it also needs to be good.
- Beauty is the result, but also the process followed in pursuing that result.
-adapted from Dominique Conseil, President of AVEDA Corporation
We support AVEDA’s Environmental Commitment
Because beliefs are only as strong as their actions… We believe in AVEDA. AVEDA practices the following earth-friendly procedures, everyday:
- Pioneering environmental business practices since 1978
- Recycled packaging
- Utilizing organic ingredients
- Sourcing ingredients in a sustainable manner that supports the planet and indigenous communities around the world
- Raising over $8 million last year during Earth Month for global and local causes
- Manufactured with 100% wind power
Aveda Institutes & Beauty Basics – Beacon Award Winners 2007, 2008, & 2009



